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Still Current is a cross-cultural strategy firm working across design, art, architecture, fashion and luxury. Anchored in enduring values of East and West, we engage on projects shaped by the moment of now, creating meaningful dialogue transcending cultural divides.
[ The Philosophy ]
ROOTED —「以不变应万变」
Every project begins with what should not change. We draw on Chinese philosophy's sense of cycles and European traditions of form to work out how it meets a moment that never stops moving.
DISCERNING — 「少则得，多则惑」
We resist chasing every trend and every opening. We help clients cut through the noise to focus on what matters most in their ambition, rather than spreading their attention thin.
RECIPROCAL —「万事礼为先」
Cultural exchange rests on equal footing. The meaning of any work is made in the receiving, not the sending, so we build the context in which it can be faithfully received.
FARSIGHTED —「欲速则不达」
Haste does not bring arrival. We guide clients through the slower work of earning a place in a culture, which is measured in years, not seasons.
[ The Practice ]
Brand Development
We lay enduring brand foundations that bridge Eastern philosophical frameworks with Western sensibility. We craft positioning and strategic narratives to help brands remain relevant amid a shifting cultural zeitgeist.
Cultural Programme Design
We discern and shape high-calibre cultural projects, cutting through saturated landscapes to focus only on work with lasting core value. We design the context for thoughtful cross-cultural exchange.
Creative Talent Sourcing
We scout and connect visionary creators across cinema, music, art, design and architecture. We identify voices whose worldview aligns with a project’s cultural ethos, enabling authentic cross-cultural collaboration.
[ About Richard ]
Richard was born in China into a family of lawyers and trained on the erhu for more than ten years. When he asked why he could not play the piano instead, his father answered: 只有民族的才是世界的, only what belongs to a people can belong to the world.
His mother's legal work with foreigners arriving in 1990s China gave him the other half of his education, a curiosity about everyone else. And at thirteen he moved to Canada, carrying both
He holds a degree in marketing from the Beedie School of Business at Simon Fraser University and a master's in Fashion, Experience & Design Management from SDA Bocconi. More than eight years in luxury real estate were followed, from 2019, by work in fashion and luxury with houses including Zegna, Thom Browne, Armani, Gucci, Saint Laurent, Bottega Veneta, AVATR, BMW and more. Each taught him the same thing: trust drives every exchange, of culture as of business.
Today Richard is a contributing editor at Jing Daily, writing on Chinese culture in the West, and returns to SDA Bocconi each year as a guest speaker on China's media landscape. Through Still Current he helps European and Chinese clients be understood by the audiences they most want to reach, until those audiences trust the work and, in time, defend it.
Cultural Strategist
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Contributing Editor
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Public Speaker
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Cultural Strategist ✻ Contributing Editor ✻ Public Speaker ✻
[ The Clients ]
[ Get in Touch ]
Whether you are laying the foundations of a new cultural endeavour or seeking to reimagine an existing project, we would be honoured to walk through it with you.
Fill out this form and we will reach out to arrange a conversation.